Precision Fermentation Careers

Join us! Precision Fermentation is on a mission to empower brewers to leverage leading-edge technology to expand their artistic horizons, drive operational efficiency and gain maximum business value. We are always on the lookout for bright and motivated professionals to help us deliver our groundbreaking solutions across the globe. Here's a summary of benefits for Precision Fermentation employees:

Vacation and Holidays
All full-time employees are eligible for unlimited paid-time-off, beginning on their first day of employment, as well as 11 holidays per calendar year.

Health Insurance
All full-time employees and their dependents are eligible to join the company medical, dental, and vision insurance plans after 30 days of employment, with the monthly premium for employees covered at 100% (monthly premium for dependents to be paid by employees).

Life & Disability Insurance
All full-time employees are eligible to join the company life and disability insurance plans after 30 days with the monthly premium for employees covered at 100%.

401k Retirement Plan
All employees are eligible to participate in the company 401k retirement plan after 90 days of employment.

Cell-Phone Stipend
All employees receive a monthly cell-phone stipend.

Team Events
Monthly (optional) virtual activities and other team-building events throughout the year.

 

CURRENT OPENINGS

Director of Marketing

Precision Fermentation (PFI) is seeking a new Director of Marketing to lead our demand generation and brand marketing efforts. In this role, you will oversee all activities related to developing and driving lead generation programs across multiple channels and building awareness. Today we serve the brewery industry, but our sights are set on the broader fermentation and fluidics markets. Our patented technology provides insights and control never seen before, and delivers a straightforward, ROI-based, high return solution.

Who are you?

Someone with a strong track record of marketing excellence, executing successful demand generation activities, and building a high-performance team. With an emphasis on culture and collaborative success, you should want to win, while having fun along the way.

You will collaborate with sales, customer success, and technical support to gather insights and develop an aggressive marketing strategy identifying opportunities and emphasizing product value. If you love making products and love making beer, this could be your dream job.

What you bring to PFI

  • 10+ years of marketing experience, preferably in B2B SaaS technology marketing
  • Extensive experience driving holistic marketing strategy for B2B customer acquisition with an obsession for driving CAC down and conversions up
  • Expert copywriter and editor, with a focus on quality copy for promotion and demand generation in many use-cases
  • Product marketing background with a focus on simplifying highly technical products – GTM plans, market segmentation, and storytelling that positions and differentiates products and services
  • Extensive background in marketing automation, web content management, web analytics, and business intelligence (reporting and analysis tools); CRM experience helpful
  • Proven track record of demand generation programs that support sales activities that have built a sales pipeline and delivered revenue cost effectively
  • Digital marketing background with website planning and management, SEO, Google Ads, social media, paid social media
  • PR experience, including strategy, media outreach, press release writing, and crisis management
  • Social media experience (Twitter, Instagram, Facebook and LinkedIn): strategy, technical and recent trends
  • Comfortable as hands-on producer as well as strategist and coach
  • Proven team and cross-functional leadership experience
  • Proponent of the Oxford comma and one space after periods
  • Excels in building relationships and influencing others; able to partner and interact effectively with senior leaders in different departments
  • Strong advocate of teamwork, collaboration performance excellence and continuous improvement
  • History of effective budget management

In your role you

  • Develop and manage marketing strategy for targeted markets and regions – including go-to-market, market analysis/segmentation, lead generation, marketing mix, sales strategies, and funnel marketing
  • Develop a high performing marketing team and culture of marketing success through consistent training, mentorship, and accountability
  • Own the demand generation funnel from concept to completion, from creative to closed lead
  • Marketing operations: Collaborate with internal associates and partners to implement processes and systems that ensure the most efficient marketing organization possible – manage success through open communications, data-driven decision making, and continual process improvement
  • Budget: Plan and maintain budget for all marketing programs; measure and report KPIs to executive team; optimize spending for growth and ROI
  • Demand generation: Research, negotiate, test and execute paid programs to increase awareness and generate interest across all targeted territories (North America, Australia and Western
  • Europe); assess lead quality in conjunction with sales, and implement strategies for lead quality optimization. Devise live and virtual event strategy across all regions with regard to goals, budget and ROI; direct presence at major industry events and oversee management of local & state events
  • Email marketing: Create and optimize ad-hoc and drip/nurture email campaigns
  • Content marketing: Create and manage creation of blog content; execution of editorial calendar
  • Social media: Oversee growth of social media channels, campaigns and engagement; collaborate on strategy and edit copy/creative
  • Public relations: Collaborate with PR agency to deliver press releases in targeted territories; maintain media list and manage communications with all media targets to manage external narrative and increase potential coverage

Work Location

Hybrid or Remote

Apply by submitting your resume with cover letter to jobs@precisionfermentation.com

Unparalleled Fermentation Insight.